Work of/ 2018
Identity Project- A brand development guide & Identity Manual for a company established in 2048

A hypothetical gene company that exists 50 years later can provide a service to those who want to modify their genetic code only for fun, because they are interested in to break through the limitations imposed by their physical bodies. By imagining a future gene company, the designer defined the business infrastructure of this company and developed an entire system for the visual identity.              

This is a two-in-one book: part one is a brand development guide that shows how this identity manual was developed; part two is an identity manual showing others how to use the identity correctly. 

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