Work of / 2019
Exercises in Style (French: Exercices de style), written by Raymond Queneau, is a collection of 99 retellings of the same story, each in a different style. Noble is one of them.
At the hour when the rosy fingers of the dawn start to crack I climbed, rapid as a tongue of flame, into a bus, mighty of stature and with cow-like eyes, of the S-line of sinuous course. I noticed, with the precision and acuity of a Red Indian on the warpath, the presence of a young man whose neck was longer than that of the swift-footed giraffe, and whose felt hat was adorned with a plait like the hero of an exercise in style. Baleful Discord with breasts of soot came with her mouth reeking of a nothingness of toothpaste, Discord, I say, came to breathe her malignant virus between this young man with the giraffe neck and the plait round his hat, and a passenger of irresolute and farinaceous mien. The former addressed himself to the latter in these terms: “I say, you, anyone might think you were treading on my toes on purpose!” Having said these words, the young man with the giraffe neck and the plait round his hat quickly went and sat down.
Later, in the Cour de Rome of majestic proportions, I again caught sight of the young man with the giraffe neck and the plait round his hat, accompanied by a friend, an arbiter elegantiarum, who was uttering these words of censure which I could hear with my agile ear, censure which was directed to the most exterior garment of the young man with the giraffe neck and the plait round his hat: “you ought to diminish its opening by the addition or elevation of a button to or on its circular periphery.”
Taking notice of the content and the tone of voice of the text, the designer made a series of experimental design practices in different ways by using type only. Herein below are some iterations from the 99 Styles posters.